: Zack Snyder Film Festival
: Integrated Communications
: Hunter Wimmer
: Category - Branding, Packaging, Printing and Digital
The objective of this project is to design a film festival based on the works of a film director. We need to find the common threads that tie together the works of our chosen film director and translate them into visual design.
I decided to choose Zack Snyder for this film festival project based on my interest in his movies, which include 300, Watchmen, Legend of the Guardians: The Owls of Ga'Hoole, Suckerpunch. Most of his movies are related to comics and superheroes. Snyder has received recognition for his amazing visual effects, impressive action scenes, and comic style. But what is more interesting are his stories portraying the hero in a much different way than films in the past. These superhero movies are realistic and also show the diverse aspect of hero movies. From that point of view, I came up with Legends May Die as the name of this festival, based on the concept that everybody has a flaw even the mightiest. For the visuals, I tried to emphasized the fall of the mightiest person or object by using a dark mood, blood splatter, red color, and fractures. I also using comic style illustration and bold type to highlight the superhero theme.