: Visual Literacy
: Hunter Wimmer
: Category - Branding, Packaging, and Printing
The objective of this project is to redesign the visual system and expand the possibilities of a public notice sign. We also need to create deliverables that relate to the intention of the sign.
The sign that I found was a promotional sign for a Tibetan jewelry store named "Reincarnation" on Haight street, San Francisco. The message of the sign was about their upcoming spring sale. So, I expanded it into a new brand system for the store based on Tibetan culture and applied the promotional message to deliverables which were packaging, poster, postcard and outdoor sign.