: PMI Annual Report
: Type Systems
: Tim Carpenter
: Category - Branding and Printing
The objective of this project is to redesign the annual report of a given organization. The redesign process needs to come up with a strong visual concept and use typography to emphasize both brand and concept.
I was assigned the redesign of the annual report for Phillip Morris International, widely known as the biggest tobacco manufacturer. The main problem discussed in the development process was the fact that tobacco is an unhealthy product. Phillip Morris International is also concerned about health problems and is working on many projects to reduced the harm of tobacco. So, I created the concept of the gentleman, which is symbolic of gentleness, care, and luxury to emphasize the image and willingness of the brand.